The Painstaking Part 1: Launching Plan

To launch or not to launch. THAT’S THE QUESTION.

The launching idea has been rendering, at least, for two months. We have tested that the streaming with +Indie TV Indo where there was no geo-block restrictions. And so far the analytic shows a promising start.  You can view the result at this link. 

BUT?

Can we scale up the number of eyeballs to the level that advertising agencies are looking for? 

Do we have unique contents that appealed to the advertising agencies?

Do we have the right business model that would appeal funders or potential buyers in 3 year times?

Of course I have some reservations launching the streaming especially considering the cost to sustain for the next six months. It is not that cheap to maintain and sustain. 

However, market validation is very important. Feedback from customers, friends and colleagues is equally important to shape our streaming products. In fact, it would give a good indication of specific features that might appeal to our potential target customers.

I would need a good launching plan especially in reaching the audience better and gaining a considerable momentum in popularity. Luckily, I have a supportive team that always advise and keep me on the right ground.

Certainly, we will need more credible staffs and the headhunting is already begun.

Just wait and see!